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Poco becomes the fastest growing brand online with a YoY growth of 68 per cent: Canalys
POCO India strategically implemented several initiatives, a consumer-focused approach and dedication to delivering exceptional value products resulted in a 60% repeat purchase rate among its customer base.
Updated Jun 13, 2023 | 02:36 PM IST
Poco
POCO India has emerged as the fastest-growing brand in the online channel by securing a remarkable 68 per cent year-on-year growth in a market that experienced a significant decline of 10 per cent growth as validated by Canalys, an Indian analyst firm.
POCO India strategically implemented several initiatives, a consumer-focused approach and dedication to delivering exceptional value products resulted in a 60% repeat purchase rate among its customer base. POCO India also introduced loyalty programs that have received excellent traction among youth.
Capitalizing on the immense potential of the online space, POCO India has also achieved the status of the number-one brand in the online channel and on Flipkart for the first quarter of 2023. This achievement further solidifies POCO India's position as a trusted and preferred brand among Indian consumers. Meanwhile, POCO X5 Pro continues to emerge as the highest-selling model on the platform, reflecting its exceptional popularity and appeal to smartphone enthusiasts.
Adopting a data-driven marketing approach, POCO India accomplished a significant milestone by partnering with renowned cricketer Hardik Pandya as its first brand ambassador. This strategic collaboration enabled POCO to extend its reach to a wider audience, amplify brand visibility, and generate compelling and authentic content that deeply connected with consumers.
Looking ahead, POCO India is dedicated to further expanding its market presence and offering a diverse range of products that cater to the evolving needs of Indian consumers. By leveraging strategic online and offline partnerships, providing exceptional customer experiences, and embracing innovative technologies, POCO India aims to consolidate its position as a trailblazer in the Indian smartphone market.
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